How do I find the right person to pitch at a brand?

Skip the generic contact form and look for the influencer, creator, or partnerships marketing manager. Check the brand's LinkedIn, their other sponsored videos (the creator often tags or names the contact), or a tool that maps decision-maker emails. Pitching a real person instead of info@ multiplies your reply rate.

How long should a sponsorship pitch email be?

Short — 120 to 160 words. A brand manager skims on mobile. Lead with one line of relevance, one or two proof metrics, a concrete idea, and a single clear ask. Save the full numbers for the media kit you attach.

How many times should I follow up?

Two follow-ups, spaced 4–5 business days apart, then stop. Most replies come on the first or second follow-up. After that, move on and re-approach in a few months — persistence is fine, pestering kills the relationship.

Should I include my rate in the first email?

No. The first email sells the fit and the idea. Pricing comes once they're interested and you understand their goals. Naming a number too early either anchors you low or scares them off before they see your value.

How to Pitch a Brand for Sponsorship (+ Email Template)

Most creators send the same email to a hundred brands and wonder why nobody replies. A good pitch isn't about volume — it's about reaching the right person with the right message and proof they can trust. Here's the whole playbook, plus a template you can copy today.

Step 1 — Find the right contact (not the contact form)

The fastest way to get ignored is to email info@ or fill out a generic form. Those go to a black hole.

You want the person who actually approves creator deals — usually an Influencer Marketing Manager, Creator Partnerships Manager, or Brand Marketing Manager. To find them:

Look at the brand's recent sponsored videos. Creators often name or tag the person they worked with.
Search the company on LinkedIn with titles like "influencer" or "partnerships".
Prioritise brands that already sponsor YouTubers — they have a budget and a process. Cold-pitching a brand that's never sponsored a creator is the hardest sell there is.

This is the slow part. Meet Sponsors maps brands already sponsoring creators and gives you the decision-maker's email directly — so you skip the detective work.

Step 2 — The anatomy of a cold email that gets replies

Five parts, in order:

Subject line — specific, no hype. Partnership idea: [Your channel] x [Brand] beats Collaboration opportunity!!.
Opening line — prove it's not a blast. Reference something real: a product you use, a recent campaign, their last creator partnership.
One or two proof metrics — the numbers that matter for their goal (audience size, watch time, audience country, a relevant past result). Not everything — just enough to earn the next reply.
A concrete idea — propose the integration, don't ask "do you do sponsorships?". Make it easy to picture.
One clear ask — a 15-minute call, or "should I send my media kit?". One ask, not three.

Step 3 — The copy-paste template

Subject: Partnership idea: [Your channel] x [Brand]

Hi [First name],

I'm [Name], I run [Channel] — [niche] for [audience size] subscribers,
mostly [main country / demographic]. I've been using [product] for [context],
so this isn't a random blast.

I saw your partnership with [other creator] and had an idea: a [format —
e.g. 60-second integration / dedicated review] showing [specific angle that
fits their product]. My audience over-indexes on [relevant trait], which
lines up with who you're trying to reach.

Recent numbers: [metric 1], [metric 2].

Would it make sense to send over my media kit, or grab 15 minutes this week?

Thanks,
[Name] — [channel link]

Keep it to ~150 words. Personalise the bracketed parts every single time — one generic blast is worse than ten tailored emails.

Step 4 — Attach the right proof

Don't dump your whole analytics. Attach a clean media kit (one page: who you are, audience, key metrics, past partnerships, formats and a starting point for rates). It does the heavy lifting so your email can stay short.

Step 5 — Follow up (the right way)

Most deals happen on the follow-up, not the first email. Send a short nudge 4–5 business days later, then one more after that, then stop. Add a tiny bit of new value each time — a fresh stat, a recent video that did well. After two follow-ups with no reply, move on and re-approach in a few months.

Mistakes that kill a pitch

Emailing info@ instead of a real person.
Leading with your rate before they see your value.
A wall of text and every metric you have.
"I love your brand!" with nothing specific.
No clear ask — or three asks at once.
Giving up after one email.

Do it in minutes, not weeks

Finding the right brands, hunting down the decision-maker, and writing each email is the grind. Meet Sponsors finds brands already sponsoring creators in your niche, hands you the decision-maker's email, and drafts a personalised first pitch — so the only thing left for you to do is hit send.