Fabulous
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Fabulous is a self-care coaching app that uses behavioral science to help users build better habits and achieve their goals. It offers personalized daily routines, on-demand coaching content, and access to live human coaches to support habit formation and personal growth. Developed at Duke University, Fabulous combines psychology and data science to create lasting lifestyle changes for millions of users.
Fabulous sponsors YouTube creators in the Mental Health and Mindfulness space. They've collaborated with 3 creators including Hailey Elizabeth (1.1M subs), Filmento (842K subs), Karsten Runquist (773K subs). Their last known sponsorship was in September 2025.
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