What should a YouTube media kit include?

Who you are (one line + channel link), your audience (subscriber count, average views, top demographics and countries), engagement stats, past brand partnerships or results, the content formats you offer, and how to reach you. Keep it to one page.

How long should a media kit be?

One page. Brand managers skim. A clean one-pager built around the 4–5 numbers that matter beats a ten-slide deck. Link to your channel and a longer analytics screenshot if they want more detail.

Can I make a media kit with a small channel?

Yes — lead with engagement and niche fit instead of raw subscriber count. A high engagement rate, a focused niche, and strong audience demographics are exactly what smaller-budget brands look for. Show the numbers that make you look good and frame the rest around audience quality.

Should I put my rates in my media kit?

Optional. A "starting from" rate filters out low-budget inquiries; leaving it out keeps negotiating room. If you include it, label it a starting point that varies by deliverable.

YouTube Media Kit: How to Create One (+ Template)

Sooner or later a brand replies: "Sounds great — can you send your media kit?" If you scramble to throw something together, you look amateur. Build it once, keep it updated, and you can reply in seconds. Here's exactly what goes in it.

What a media kit is (and why brands ask for one)

A media kit is a one-page snapshot of you, your audience, and what you offer. It lets a brand decide, at a glance, whether you're a fit — without digging through your channel. It does the selling so your pitch email can stay short.

What it must contain

Who you are — one line: your name, what your channel is about, and a link. A small, friendly photo or logo.
Your audience — subscriber count, average views per video (more honest than subs), and key demographics: age range, gender split, and top countries. Brands care who watches, not just how many.
Engagement — engagement rate, average watch time, comments per video. This is where smaller channels win.
Proof — past brand partnerships (logos), or a result you're proud of ("drove 1,200 sign-ups for X"). No partnerships yet? Show a standout video's performance instead.
What you offer — your formats: dedicated video, 60-second integration, Shorts, community posts, multi-video package.
Contact — email, and optionally a "starting from" rate.

The one-page rule

Resist the urge to include everything. Pick the 4–5 numbers that make you look strongest and cut the rest. If a stat doesn't help you, leave it out (you're not lying — you're marketing). Link to a fuller analytics screenshot for anyone who wants depth.

Copy-paste structure

[CHANNEL NAME] — Media Kit
[one-line description] · [channel link]

AUDIENCE
- Subscribers: [X]
- Avg views / video: [X]
- Top countries: [X, Y, Z]
- Audience: [age range], [gender split]

ENGAGEMENT
- Engagement rate: [X%]
- Avg watch time: [X]

PARTNERSHIPS
- [Brand], [Brand] — or a standout result

WHAT I OFFER
- Dedicated video / 60s integration / Shorts / package

CONTACT
- [email] · rates from [optional]

Format and tools

Build it in Canva or Google Slides and export a PDF (universally openable), or host a simple web page and share the link. Keep the source file so you can refresh the numbers every couple of months — an outdated media kit is worse than none.

Mistakes that make a media kit look weak

More than one page.
Vanity metrics (total lifetime views) instead of per-video averages.
No demographics — brands need to know who they'd reach.
Stale numbers from six months ago.
No clear contact or call to action.

Skip the build — let Meet Sponsors make your media kit

You don't have to put this together by hand. Meet Sponsors generates a polished media kit straight from your channel data — then surfaces the brands already sponsoring creators in your niche, hands you the decision-maker's email, and drafts your first pitch. Browse sponsors by niche or the rest of our sponsorship guides.