Mattel, Inc.
ActiveToys and games
Description
Mattel is a global toy company that empowers children to explore childhood wonder and reach their full potential through iconic brands like Barbie, Hot Wheels, Fisher-Price, and American Girl. The company also engages in multimedia collaborations, eco-friendly initiatives, and expanding product lines into digital and entertainment platforms.
Mattel, Inc. sponsors YouTube creators in the 👨👩👧👦 Family space. They've collaborated with 46 creators including Vlad and Niki (151.0M subs), Like Nastya (133.0M subs), WWE (114.0M subs). Mattel, Inc. is currently active, with their last sponsorship in October 2026.
Sponsorship Activity (last 12 months)
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